I'm in the process of trying to create a little hype about my new game.

I've not done any marketing for my game before, what is in your opinion the best way to go about it?

Focus on the mechanics? Focus on the story? Focus on the theme and the world?

Is

"Navigate in space, fly a fighter plane or helicopter, drive a tank or a jeep.

The second paragraph sounds more intriguing to me. But it would need the first paragraph to tell me what kind of game (mechanically) I was playing.

Is

#1

better than

#2

No. It is dry and soulless. #2 is immersive. #1 is a boring marketing team’s description of a characterless game. A generic description that braces me for the most generic drab experience of my life.

Of course, you need to fix the errors in both.

“Your arrogant, yet powerful brother refuses to search for your kidnapped sister, but changes his mind after your father also mysteriously disappears. Meanwhile, in a different part of the world, a mad scientist creates unholy soldiers from cadavers and summarily kills everyone in sight. You receive a letter, a gun, and a spaceship from a mysterious benefactor, along with a map of a nearby planet. A huge red X marks a village on the surface…”


L. Spiro

I would blend the two. You want to engage the reader while also telling them what the game entails.